It only seems like yesterday since leading bookmakers, Coral and Eurobet made it possible to place bets using mobile phones via their WAP service. However, times have changed immeasurably in the last decade, with punters offered increasingly intuitive ways to gamble online compared with the somewhat primitive technologies used to bet on the go in the early 00’s.
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Today’s smartphones are designed to operate state-of-the-art apps that help punters place their bets on classic casino games and live sports action with supreme efficiency at the touch of a button. It’s, therefore, no surprise that iGaming brands are increasingly reporting greater profits via their mobile applications with every year that passes.
2017’s sports and casino betting landscape is all about innovation; those brands that stand still will almost certainly be left behind. The ability to play classic casino table games and place sports bets on the move is undoubtedly the most exciting technological advancement for punters. It’s why most bookmakers and casino sites have seen it as almost a mandatory exercise to design and develop their own sport betting and casino apps to keep pace with the competition.
In the UK, bet365 is dominating the mobile betting market, winning ‘Best Sports Betting App of the Year’ for five years running between 2012-2016. Each week, the app offers 600 various sports events with live streaming to bet on in-play. Furthermore, bet365 caters specifically to its mobile audience by offering mobile-exclusive offers with 100% bonuses for those who place their first bet on a smartphone or tablet device.
It’s a similar story across the pond in Canada, where online bookmakers and casinos that have traditionally focussed heavily on their website offering now have their eyes fixed firmly on delivering the best possible mobile betting experiences. Canadian-specific brands such as Bodog Canada and Sports Interaction all offer mobile-exclusive deposit bonuses and an industry-leading choice of live and play-by-play betting.
As with mobile sports betting, mobile casino gambling also requires speed of access and use for players. The leading iGaming mobile software developers such as Microgaming design native apps for download on Android, iOS, and Windows mobile devices, resulting in 100% functionality and compatibility with millions of smartphones and tablets around the world. The mobile platforms made available to iGaming operators worldwide, including Canada, are available in a plethora of languages, which is ideal for English-Canadian and French-Canadian speakers.
Finally, another key benefit of using sports betting and casino apps rather than the websites of bookmakers and online casinos is the privacy and financial security element. Technology developments have improved significantly the way bettors can prove their identity and make secure payments and withdrawals for a better mobile gambling experience. A swifter onboarding for mobile customers enables them to play quicker while identity verification systems ensure iGaming operators monitor deposits and payouts to provide a safer gambling environment for all concerned.
With the number of worldwide smartphone users expected to reach 2.87 billion by the turn of the next decade, sports betting and casino apps are only just getting started in terms of not only what they can deliver to consumers but their global appeal too.
